Symsource

You could be forgiven for thinking Apple’s iPhone is the only platform with downloadable applications. That’s the impression many consumers have, and although other platforms have had apps and games for years, it has taken Apple to show them how it’s done, with great execution and a large investment in marketing creating a truly viable market for third-party downloads.

But while BlackBerry App World and Android Market are slowly gaining traction, only Nokia is putting its money where its mouth is with a TV, print and poster campaign that has already seen Ovi Store downloads increase 70% month on month, even before the campaign has really got going.

In this week’s Mobile Today, we suggest that now may be the perfect time to get your apps and content ready for Ovi Store. Read the full story at http://bit.ly/4w5YlB